Top 5 Factors to Consider When Selecting Labeling Services for Your Bottles

Bottles and jars do much more than hold products; they introduce possible customers to your product and communicate important information. The correct label makes a lasting impression and complies with regulatory requirements. Decide on a cut-to-size or roll label. Consider a matte or gloss finish for a classic, refined look. Bold colors can catch the eye.

Experience

The quality of your labels plays a critical role in the customer experience. If a potential buyer sees a bottle of your product next to similar products, they may judge the bottle by its cover and choose one over another. Selecting experienced bottle and labeling services Minneapolis guarantees they can walk you through every process step, from design to printing to delivery. They’ll assist you in choosing a label size and shape that fits your bottles precisely and prevents label wrinkles because they understand that bottle sizes and shapes vary.

Your selected company should also have a transparent label review and feedback process. They should offer communication channels that foster direct questions and feedback between the labelers and a subject-matter expert on the project team’s side.

Materials

Regarding labels, your chosen material significantly impacts the look and the performance. You need a material that will stick to your product in various environments and conditions while providing the fantastic design and branding you’ve put so much into. The most popular label material is white plastic (BOPP) – a sturdy, fatigue, and moisture-resistant film with an excellent print surface for barcodes and variable data. It’s ideal for breweries, wine bottles, cosmetics, supplements, OTC pharmaceuticals, and even freezer-friendly labels! Other materials like textured paper and shrink sleeves have their place as well. For example, a textured stock is an exceptional option for luxury products or items that need to communicate a sense of quality and luxury. At the same time, a clear sleeve can create a sleek, professional, 360-degree look.

Design

The design of your labels can make a huge difference in their quality. Use legible fonts and high-resolution images appropriate for your label’s size. The label’s design should align with your brand identity and communicate a clear message to potential customers. Your product’s environment can also impact label performance. Bottles exposed to high temperatures and moisture should have a durable, weather-resistant label material. Ensure your label representative knows the storage conditions for your products so they can suggest the best materials. Your labels must also be applied either by hand or with a machine. Be sure to choose a printing company that can provide the equipment you need for your bottle labeling process.

Customer Service

Customers are drawn to high-quality products when shopping at a local boutique or their favorite e-commerce site. Labels are the perfect place to communicate that quality by highlighting critical information, ingredients, and design details. Customer service is also a massive part of attracting and retaining new business. Research shows that most customers will return to a company that treats them well and makes recommendations to their friends and family. While professionalism is the foundation of any great customer service strategy, patience is the frame that holds it all together. It’s true for customer support employees who often go beyond standard rules to provide a quality experience. Fortunately, there are several ways to demonstrate patience and flexibility with your team.

Delivery

Whether applying labels by hand or using labeling equipment, the delivery and installation of your labels are significant decisions that impact the overall look of your finished product. From the type of bottle you’re using to the storage and use conditions, an experienced labeling company will provide many options to meet your needs. For example, if your bottles will be stored in damp environments, you may need adhesives that resist moisture. Considerations like these will help ensure your labels stay securely attached in the most challenging conditions.