How Can Real Estate Agents Benefit From Technology?
Will realtors become extinct? Well, technology is revolutionizing the real estate industry, helping some agents. It has allowed buyers to conduct their searches and better understand the market. It has also given sellers better insight into the value of their properties. Yet, despite all of this, buyers and sellers still need the assistance of a real estate agent to make the right decision.
Cloud-Based Services
The cloud provides several advantages for real estate professionals or realtors. These services can help them track marketing strategies and provide real-time insight that helps them win new customers. These services can also help them stay connected with their marketing team. In addition, such applications make buying and selling more manageable and less stressful.
One of the most popular cloud services for real estate agents is email marketing. Cloud email services such as MailChimp and Constant Contact provide real-time insights and customizable email campaigns. In addition to allowing agents to manage long sales periods, these services also have e-signature capabilities and provide integration with CRM systems.
AI
With the plethora of data collected daily, artificial intelligence can improve real estate agent’s efficiency by spotting documentation errors. This can save agents time and reduce human errors. Additionally, AI can help determine rental rates and the value of assets. The real estate industry relies on AI’s predictive abilities.
AI has already disrupted many industries, including real estate, and will continue to do so. Real estate agents should embrace the benefits of this technology and start using AI tools to streamline repetitive tasks, generate leads, and create high-quality content. Using AI tools can also help agents stay top of mind with their clients.
Chatbots
Chatbots can be a great way to improve customer service and sales for real estate agents. Not only can they handle repetitive tasks, but they can also showcase a portfolio and give customers information about the community. For example, if a customer asks for directions to a home, a chatbot can help them find that information. It can even transfer conversations to a real estate agent if they choose to.
Real estate chatbots also save time for real estate agents. By automating repetitive tasks, these bots allow real estate agents to work on smaller, more targeted leads. A bot will also save information to its database and interact with potential leads in a more personalized way.https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d2813.4788241879946!2d-93.39427909999999!3d45.1571529!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x0%3A0xc789b84f0bada8d1!2sTheMLSonline.com%2C%20Inc.!5e0!3m2!1sen!2sus!4v1657652782649!5m2!1sen!2sus
Drone Video Marketing
Drone video tours are a great addition to online listings and can be more engaging than traditional photographs. The cinematic quality of drone videography will captivate prospective buyers eager to learn more about the home. In addition, drone videos can be used indoors, giving your clients a firsthand experience of the property.
Drone footage is often used by real estate agents listing high-end homes. However, this technology can be used for any home that can benefit from aerial shots. While it’s not essential, drone footage can help paint you as a tech-savvy agent, especially among the Gen Z crowd.
AI-Tased Tools
AI-based tools for real estate agents have become a reality in some parts of the country. These technologies crunch data to predict home sales and highlight homeowners likely to sell sooner. In addition, these tools help real estate agents focus their time on specific customer needs. For instance, they can generate a list of the ten darkest buildings in a neighborhood based on the number of complaints filed by previous tenants.
AI-based tools can also be used to find the right house for a person based on specific phrases. These tools can match information against search phrases by analyzing extensive data, saving agents time searching for a potential buyer. Similarly, AI-powered chatbots are crucial to lead generation through digital channels. Without a chatbot, a user can’t directly converse with a real estate agent via a website, which can lead to lost leads.
Image Recognition Technology
Computer vision and image recognition can help real estate agents identify critical details in multiple photos. These details can then be added to the listing’s metadata and description. In real estate, this can help agents generate more leads by assisting them in identifying similar properties and highlighting key features. Image recognition technology is currently available for commercial use and is an excellent way to improve the overall efficiency of your real estate company.
In real estate, property imagery is fundamental to the business. Even the smallest detail can reveal important insights about a property. Unfortunately, the number of photos uploaded to real estate portals daily is staggering, and only a few can be meaningfully analyzed. Computer vision and AI solutions can translate the content of these photos and automate time-consuming manual processes.
